In September 1995, the Boxer Cash & Carry concept was extended beyond KwaZulu-Natal with stores opening in East London and Queenstown, in the Eastern Cape. In 1996 the Boxer Cash & Carry concept was further extended to Mpumalanga, with the opening of a branch in Burgersfort.
In late 1997, a new corporate identity logo was adopted and the trading retail name was changed to ‘Boxer Superstores’ in order to better reflect its role.
Boxer Superstores continued to grow and expand where the company believed it could satisfy consumer needs. At the end of August 1997, the company merged with one of its parent companies, Goss & Co., adding three outlets in the Transkei.
In October 2001, Boxer Superstores’ first step into the North-West Province, namely Mafikeng, was taken. The company acquired 3 outlets that used to trade under the ‘Supasave’ banner, which was part of the then, Brown’s Cash & Carry Group. In 2002 Tzaneen was the first Boxer branch to be opened in the Limpopo Province.
May 2004 saw the birth of a new trading division within the company, through the launching of a Boxer Build in Lusikisiki, Eastern Cape – the Boxer Superstores logo having been uniquely modified in order to differentiate the builders’ hardware drive. The reason for these two logos was to prevent customer confusion and clearly differentiate the supermarkets from the builders’ hardware outlets. Boxer Build outlets can be found in both the Eastern Cape and the KwaZulu-Natal provinces.
In March 2005, the company launched the Boxer Superstores Customer Care Line – 086 002 6937. This sharecall number enables Boxer’s management to address any queries, commendations and the like, and most importantly, deal with them efficiently and effectively.
Early 2007 saw Boxer Superstores complete the national store scanning roll out to all trading stores, enabling the outlets to offer customers other value added services, such as paying their television licenses and electricity accounts.
Today Boxer Superstores will continue to grow and expand in areas where the company knows it can serve the needs of the community through its wide product range, sold at low prices and served in an efficient customer friendly manner. Definitely helping our customers to ‘Live The Value. Live The Life.’