Marketing Division
“At Boxer Superstores we believe in building strong relationships of trust – both with staff members, many of whom are employed from the local community, and with members of the community who shop with us.” says Boxer Superstores Marketing Director, Andrew Mills.
The company takes great pride in stocking quality merchandise at really affordable prices, designed to make household budgets stretch beyond the expectations of its shoppers. Besides its groceries, bulk and commodities sections, the range of goods at Boxer’s new store include an in-store butchery with choice fresh and frozen meat products; an in-house bakery offering freshly-baked bread and confectionary products daily; a deli section where shoppers have an imaginative choice of prepared meals and snack options; and a fresh fruit and vegetable department with a variety to choose from.
“We are known for our commitment to giving the very best customer service that we can offer.” says Marketing Director, Andrew Mills – “Boxer Superstores has always been famous as the price-fighting champion of the people. Our aim is to make sure that our shoppers are able to ‘Live The Value. Live The Life.’ when shopping with us, all in the convenience of our one-stop shopping environment in friendly, efficient and reliable stores.”
As a company Boxer Superstores is seen as one of the most recognised supermarket retail brands. This is testament to the over three decade’s worth of work that we have put into building the brand we have. The passion to willingly serve our customers still remain at the forefront of the company. This is across all formats – Boxer Superstores, Boxer Supercity, Punch Stores, Boxer Build & Boxer Superliquors.
“Our customers have always come first.” says Mills. “We believe that a satisfied customer is a loyal customer, and we hold our reputation high for delivering what we promise.
This rapidly growing chain is justly proud of its close ties with the communities in which they operate. “The spirit of Ubuntu is very much a part of the Boxer way of life,” explains Mills. “We believe that your community is our community. With this in mind, we rigorously practice a strong open-door policy, both in our customer relations and our customer service.”
Evidence of this is seen in Boxer Superstores’ policy of networking with, and offering support to, individual hawkers who operate outside Boxer stores. Boxer’s commitment to community upliftment is reflected in the company’s policy of staff empowerment through specialised training, and in the company’s hands-on social responsibility programmes with the youth, amongst other programmes.
Boxer Superstores’ brand divisions’ awareness are growing in leaps and bounds thanks to the aggressive marketing campaigns that are fully focussed on its consumer base. The brand is also been widely covered on television which has ultimately boosted a massive increase in customer counts across all stores. Boxer Superstores is a company that fully understands the needs, wants and aspirations of its shopper base.
Boxer Superstores is proud to be able to add value to our communities we serve – helping them “Live The Value. Live The Life.” – Andrew Mills, Marketing Director