Company History

KwaZulu Cash & Carry was established in April 1977, in the centre of Empangeni, KwaZulu-Natal, South Africa. The company commenced operations as a conventional wholesaler, trading in the essential commodities, such as maize meal, rice, samp, sugar, oil and beans. However, in the late 1970s the company re-positioned itself into complete retailing – supplying the informal market, the bulk consumer and retail consumer. With this new identity the company prospered and in March 1979 a second branch was opened in Empangeni. In 1988, the company was taken over from the original founders by an independent group of investors. The company then embarked on a development programme aimed at identifying new store sites in other areas of KwaZulu-Natal. In 1991, there was a name change and the trading stores were re-launched under the name of ‘Boxer Cash & Carry’.

In September 1995, the Boxer Cash & Carry concept was extended beyond KwaZulu-Natal with stores opening in East London and Queenstown, in the Eastern Cape. In 1996 the Boxer Cash & Carry concept was further extended to Mpumalanga, with the opening of a branch in Burgersfort. By the late 1997, a new corporate identity logo was adopted and the trading retail name was changed to ‘Boxer Superstores’ in order to better reflect its role, as a retailer.

Boxer Superstores continued to grow and expand where the company believed it could satisfy consumer needs. At the end of August 1997, the company merged with one of its parent companies, Goss & Co., adding three outlets in the Transkei. In October 2001, Boxer Superstores’ first step into the North-West Province, namely Mafikeng, was taken. The company acquired 3 outlets that used to trade under the ‘Supasave’ banner, which was part of the then, Brown’s Cash & Carry Group. Tzaneen was the first Boxer branch to be opened in the Limpopo Province in 2002.

In the middle of 2002, Boxer Superstores successfully concluded negotiations when it was announced that Pick ‘n Pay had acquired Boxer, which would now ideally place the group in a position to tackle the lower LSM section. 2003 saw the rollout of an aggressive store-expansion programme with seven new store openings.

May 2004 saw the birth of a new trading division within the company, through the launching of a Boxer Build in Port St Johns, Eastern Cape – the Boxer Superstores logo was uniquely modified in order to differentiate the builders’ hardware division. The reason for these two logos was to prevent customer confusion and clearly differentiate the supermarkets from the builders’ hardware outlets. Boxer Build outlets can be found in both the Eastern Cape and the KwaZulu-Natal provinces.

In March 2005, the company launched the Boxer Customer Care Line – 086 002 6937. This sharecall number enables Boxer’s management to address any queries, commendations and the likes, and most importantly, deal with them efficiently and effectively.

Early 2007 saw Boxer complete the national store scanning roll out to all trading stores, enabling the outlets to offer customers other value added services, such as paying their television licenses and electricity accounts.

Boxer proudly welcomed two additional divisions in 2009. Boxer Punch, being the first out of the 2 to be launched, is a smaller store format carrying the basics any store would need. The Boxer Liquors side of the business kicked off with the first store opening in Groblersdal, within the Limpopo Province. Both Boxer Punch and Boxer Liquor stores can be found in many South African Provinces. These divisions have become successful components to the maverick Boxer brand.

In 2015, Boxer entered the Western Cape province for the first time firmly entrenching the Boxer brand as a national retail supermarket offering. The first store to open in the Western Cape province added yet another milestone to the Boxer company as it heralded the 200th trading store in the Boxer company across all trading formats.

In 2016, Boxer introduced another division, Boxer Super Meats with two stores opening in KwaZulu-Natal. For decades Boxer has been widely known for its fresh & frozen meat selection, hence, the necessary development of a concept that can successfully operate outside a traditional supermarket environment. An on-site ‘Shisa Nyama’ attracts the shopper who wants to cook their meat purchases, attracting larger crowds of customers to this format.

2017 sees Boxer stepping into a new calendar year which sees us revel in a year that is of significant importance to us. It is, in fact, 40 years ago that the beginnings of our Company commenced in Empangeni, KwaZulu-Natal and since then our retail business has transformed from the days of ‘we only sell basics’ to where we are today; a business in transition to be able to hold the undisputed title of Africa’s Favourite Discount Supermarket.

Today Boxer will continue to grow and expand in areas where the company knows it can serve the needs of the community through its wide product range, sold at low prices and served in an efficient customer friendly manner. Definitely helping our customers to ‘40 Years of Never Paying More Than The Boxer Price.’