Boxer Super Meats
Boxer Super Meats was developed due to a seen existing gap that Boxer identified as an opportunity to further entrench the ‘icon’ness of its meat business. Boxer is famous for its protein offering, hence, the opportunity to roll out butchery format stores known as ‘Boxer Super Meats’. These butchery format stores consist of a curated selection of meat products, both freshly cut and in frozen prepacks with a basic everyday range of grocery items. Offering high quality cuts of meat this butchery offering relies on high customer traffic volumes in busy consumer nodes.
Famous for meat
For decades Boxer has been widely known for its fresh & frozen meat selection, hence, the necessary development of a concept that can successfully operate outside a traditional supermarket environment. This format really helps shoppers by offering low pricing on a range of their much needed meat products.
Distinct in appearance
The iconic Boxer brand logo has been retained for this format’s logo which sees a neon blue light added to the large ‘Super’ word at the masthead of the store’s entrance. In addition the interior of the store reveals stylized meat photography imagery in order to add to the value look and feel.
Meat factory efficiency
Boxer Super Meats receives most of its processed meat stock directly from the Boxer Meat Factory in Salt Rock on the KwaZulu-Natal North Coast ensuring consistency in quality. This concept also sources other meat offerings from trusted suppliers.
Boxer Super Meats is located close to commuter hubs enjoying a large volume of passing foot traffic trading effectively against similar butchery competitors in the area. These ideal locations also attract customers who come to the branch as a destination shop.
Top ups to compliment meat
This format also includes a small self-service hot foods counter where shoppers can pick up three options of cooked Russians on the run, has its own branded ‘Boxer Super Meats’ egg range and stocks 150 grocery lines. Value-added services, such as pre-paid electricity and airtime, can be purchased at tills.