The Boxer Private Label Brands have the quality of the product as the cornerstone of the brand. The single and most important factor of the housebrands is the fact that these products are an extension of the ‘mother’ brand, Boxer. Boxers’ unique characteristics, such as heritage, value perception and honesty (whilst remaining extremely price sensitive too) are the pillars that the Boxer private labels are built upon.
We also offers our shoppers a price-fighting brand under the name ‘Red Glove’. Red Glove’s bargain branding targets a price-sensitive segment by offering a no-frills product at a discounted price, remaining true to its tag line ‘Always Fighting Price’.
Boxer has maintained an understanding of exactly what consumers want and need, helping make their money go further.