BOXER OPENS NEW STORE

BOXER OP STORE By STHEMBISO LEBUSO IT WAS a spectacle that had Jeppe Street in the Joburg CBD closed for 10 minutes. Stunt bikes raced up and down the street when Boxer opened its 250th store on Tuesday. The store occupies the remodelled post office building on the corner of Jeppe and Von Brandis streets. Boxer, formerly known as Kwa Zulu Natal Cash & Carry, was established in April 1977 in the centre of Empange ni. At the time the company was a wholesaler, trading in essential.com modities such as maize meal, rice, samp, sugar, oil and beans. In the late 1970s the company went into complete retailing, supplying the informal market, the bulk consumer and the retail consumer. A second branch was opened in March 1979 in Empangeni, and in 1988 the company was taken over by an in dependent group of investors. New sites were identified and in 1991 the name was changed to Boxer Cash & Carry. In September 1995 the Boxer Cash & Carry concept spread beyond KZN with stores opening in East London and Queenstown in Eastern Cape. In 1996 a branch was opened in Burg EN S NEW Boxer’s 250th store opened doors in Jeppe Street on Tuesday. Photo Sthembiso Lebuso ersfort, Mpumalanga. By 1997 a new corporate identity was adopted and the trading retail name was changed to Boxer Superstores. Store manager Maxwell Ramela said: “Today the stores are known as Africa’s favourite discount supermar ket, thanks to the company’s commit ment to helping consumers. “We encourage them to never pay more than the Boxer price. The sup port we have received so far in Jeppe Street has been amazing. “We are glad to be able to provide low prices to all its customers.” As part of double celebrations, the store is giving away a brand new Toyo ta Etios. Ramela said customers who buy for more than R300 must write their name and contact number on the back of their till slip and drop it into the car which is parked in the store. ant, “wor IS COMING To gPPE SPE!! 24 JULY Cur of lope s von Rao Streets, toeannesog ore tbao BANNER : BOXER ,