Boxer Liquors Overview
Boxer Liquors is a concept which the Boxer company has eagerly been rolling out as swiftly as the liquor boards approve their trading licences.
The key to a successful Boxer Liquors store is the close proximity to the Boxer trading supermarket where technology and admin functions are shared.
Boxer Liquors is flexible enough to adapt its internal store layout based on a suitable trading size.
Clear price messaging on the front and back of the gondola ends – as well as in the bulk displays – enables shoppers to see the low priced discount deals on beverages that are on promotion; reinforcing its value for money positioning.
The in-store LED lighting and the tiled floors add a lot more sophistication to the appearance of this offering in comparison with other liquor traders, however, maintaining the sentiment of a cost efficient low priced Boxer Liquors model.
Boxer Liquors are located alongside existing trading Boxer supermarkets, selling wine, malts and other alcoholic beverages along with snacks, tobacco and cigarettes. The stores often with the store entrance positioned alongside one another allowing for ease of access for either the supermarket or the liquor outlet. Boxer Liquors carry a focused range of in demand leading alcoholic beverages for the area that this brand offering serves. Boxer Liquors can be found in South Africa and the Kingdom of eSwatini.
Hand in hand with supermarket offering
Boxer Liquors is an effective trading department that successfully co-exists alongside Boxer supermarkets. The company views this important brand extension as part of the overall offering of the consumer Boxer product mix.
New generation Liquor stores
Boxer Liquors has superbly infused the new generation aesthetics as can be seen in the primary modern looking Boxer supermarkets. Utilising the base of the famous Boxer red colour a wooden finish complements the overall ambience of the store.
Attracting more footfall
The mass market consumer base demand for liquor purchases sees them continue to frequent retail liquor outlets on a regular basis. This attracts large numbers of footfall to the located liquor outlets.
For customers’ tastes
Boxer Liquors carries a focused range of alcoholic beverages which are sold at competitive prices. This format easily caters for the individual customer through to the taverns & shebeens that also purchase the liquor requirements from them.
The highly promoted and locally advertised liquor deals ensure that shoppers always have a reason to shop at the Boxer Liquor outlets. This offering definitely leans on the ethos that is carried over from the mother brand supermarket offering, in Boxer.