Lenasia’s Trade Route ‘Boxed’

BOXER, a well known supermarket retailer in South Africa, having been in existence for the past 41 years, opened a store in Lenasia on April 25. Boxer’s entry into the area was very well received by the community at large. After a ribbon cutting ceremony by Ward 8 Councillor, Msotho Tsotetsi, and cash giveaways to local schools, the store opened its doors to its new shopper-base who was delighted at the low prices. The opening of this discount supermarket provided employment opportunities with the majority of the staff being locally sourced. Store manager, Jessica Pillay said, “I grew up in Lenasia, and still think of Lens as my community. I am so happy to open the first Boxer Store in this area. The Boxer brand, and this store in particular, has much to offer to shoppers. My team and I are looking forward to serving our the community, and I want to thank everyone for their support thus far.” \

In a time when price has become the top priority in shopping behaviour, Boxer, the price fighting champion, provides an alternative shopping option to residents. It sports its own butchery, it offers shoppers a variety of fresh and frozen cuts of meat, an in-store bakery produces freshly baked bread and confectionery daily, as well as a deli with delicious freshly prepared food. Shoppers are also able to buy locally sourced fruit and vegetables at the store’s fresh produce department. Everything a shopper needs can be found under one roof Boxer Lenasia’s roof. Convenience is a focal point for the retailer and this is echoed through its value added services. Purchasing of airtime, payment of utility bills and the withdrawal of cash can all  be done at the point of purchase, or at Boxer’s Money Kiosk. All in all, the Boxer Lenasia opening day was a great success. The store is located at the corner of the K43 and Nirvana Road, Lenasia Trade Route Mall. With over 240 stores nationally, the brand has garnered a very loyal shopper base over the years. An in-store bakery produces freshly baked bread and confectionery Store manager, Jessica PiIlay