Thousands of South Africans Fed by Boxer’s 10c Initiative

Thousands of South Africans Fed by Boxer’s 10c Initiative The Coronavirus Pandemic has taken its toll on South Africa. Hunger has gripped the nation with many communities urgently needing help to put food on the table during these challenging times. Boxer Superstores, the Community Champion, has heeded the call for help and raised R2million through a unique in store initiative ensuring that over 40 000 people have food to eat over the cold winter months. Boxer Superstores donated 10c from the profits made on all confined label items sold in March and April into the Boxer Hunger Relief Programme, quickly raising the R2 million needed for the Initiative. This amount was then split between all Superstores nationwide, enabling 398 store chosen Non Profit Organisations to receive more than 10 000 custom made food hampers. “We are incredibly proud to help so many organisations through these tough months. We thank our loyal shoppers for their efforts to make a difference to the thousands of families who need our help,” said Boxer Marketing Director Andrew Mills. The first phase of Hunger Relief Programme food parcels rolled out in July, with the final phase of collections scheduled for the first week of August. What makes the massive food parcel campaign even more unique is that each Boxer Superstore has worked closely with their chosen NPOs to curate specific food parcels which speak to the needs of the people that the NPO supports. Orphanages, places of safety for the abused and neglected, homes for the elderly and other community support groups in Gauteng, Limpopo, Mpumalanga and the North West Province all received special care from Superstore managers to ensure that each silver Boxer bag donated to a family in need was filled to the brim with essential, nutritious groceries. “As we celebrate our 43rd year of providing affordable groceries to families across South Africa in over 300 stores, we take pride in playing our part to also feed the most vulnerable families in the communities we serve,” added Mills.