At Boxer Superstores, our vision is to be the people's champion for the communities in which we serve, growing a lifetime of loyalty across Southern Africa. This vision is entrenched in our DNA and it is a belief we carry with us as Team Boxer, permeating into every aspect of our business, and throughout all our Distribution Centres, our Stores, our Meat Factory and our Head Office.

We are committed to being a company that leads with high moral principles. We firmly believe in building our brand by living our brand's values. Boxer is an organization that prides itself in developing, inspiring, and recognising our own while simultaneously fighting for the communities we serve.