KwaMashu was alive with excitement on Thursday the 18^th of September as Boxer celebrated the opening of its 550th store at Bridge City Mall! Shoppers lined up early, the atmosphere was electric, and the first tills rang with the same promise that has carried us for nearly 50 years: never more than the Boxer price.

The day kicked off with community fanfare, as customers poured into the new store to see the wide aisles, packed shelves, and unbeatable specials that marked this historic milestone. For many local residents, having a brand-new Boxer right on their doorstep means easier access to affordable groceries, household items, and fresh produce.

It wasn’t just about opening a store, it was about celebrating KwaMashu. Staff welcomed customers with big smiles, special deals kept the baskets filling up, and families explored the space that has been purpose-built to serve them with value and convenience. With this launch, more local jobs were created and KwaMashu now has more access to their favourite discount supermarket.

Behind the scenes, the new store is supported by Boxer’s strong infrastructure — six Distribution Centres (with a seventh on the way in KwaZulu-Natal this October) and our purpose-built Meat Factory that ensures fresh, quality meat for every customer. But on the day, what mattered most was the joy of being part of a community milestone. Coca Cola activations, live radio broadcasts, giveaways, in-store opening specials, and a mall filled with cheer and joy, ensured that Boxer’s iconic opening would not soon be forgotten.

“This is more than just our 550th store,” said Boxer Superstores CEO Marek Masojada. “It’s a celebration of our roots, our people, and the communities we serve. KwaMashu welcomed us with open arms, and we’re proud to keep growing alongside our customers. Every store we open is about maintaining our promise to bring value, service and uplift the communities in which we trade.”

KwaMashu’s Bridge City Mall store is now officially open, and judging by the buzz on launch day, it’s already set to become a firm favourite!