Over the past few weeks, Boxer has embarked on a heart-warming campaign to spread joy, colour, and creativity to young learners across South Africa and Eswatini.

In partnership with our dedicated store teams, we've been visiting schools, crèches, and play centres to personally hand over our Yum Fun Colouring-in Books — a bright and engaging activity book designed to support early learning through play and imagination.

More than just a colouring book, Yum Fun represents Boxer's deeper commitment to community development. As a retailer rooted in the towns and cities we serve, we know that our future is linked to the well-being and growth of the communities around us. And what better way to connect with the next generation than by encouraging their creativity and curiosity?

From laughter-filled classroom visits to proud children showing off their colourful creations, this initiative has sparked smiles and lasting memories — both for the children and our Boxer teams.
We extend our heartfelt thanks to our staff who helped bring this campaign to life and to the educators who have, and continue to welcome us so warmly into their spaces.
At Boxer, giving back isn't a campaign – it's who we are.